©2026, Damehealth associates private limited || All rights reserved.
How Dame Began
A doctor's clinic.
A son's question.
One problem, seen from both sides of the same family.
Dr. Rajeev Agarwal
Co-founder & Chief Medical Officer
PART 1 – THE DOCTOR'S LENS
A pattern no doctor should have to keep seeing.
In 25+ years as one of Kolkata's leading fertility specialists, Dr. Rajeev saw the same thing again and again: women arriving too late, told their symptoms were "normal," with nothing on the shelf he'd trust enough to recommend to his own family.
Underdosed, cheap, built to sell – not to work. The gap was obvious. Nobody was filling it.
VIEW FULL BACKGROUND
Medical Director — Renew Healthcare, Kolkata
Advanced fertility, laparoscopy & fertility-preservation care
Founder - Hope Foundation & Renewing Hope Foundation
Subsidised & free fertility treatment for underserved communities
16 Textbook Chapters · 250+ International Lectures
Recognised as one of India's leading voices in fertility
Observer, Cardiff Assisted Reproduction Centre, Wales UK
International exposure in advanced reproductive medicine
MD (Obs & Gynae) — Kasturba Medical College, Manipal
Top rank · Trained under Dr. Pratap Kumar & IVF pioneer Dr. Sadhana Desai
MBBS - Calcutta National Medical College
Three academic accolades in Anatomy
Sahil Agarwal
Co-founder & Chief Executive Officer
PART 2 – THE SON'S REALISATION
The same problem, seen from the outside.
Sahil saw the same gap from the outside – in friends, in couples asking questions no one answered. So he came home from business school in the US with one question:
Why isn't there a brand we'd actually trust? Not trend-chasing. Not copied from the West. Built the way a doctor would build it – if doctors built brands.
VIEW FULL BACKGROUND
Featured in Times of India · Financial Express
Times Now · News9 · ETV Bharat · Indian Retailer
Leads product, brand, growth & all revenue channels
Manages full agency ecosystem end-to-end
20,000+ D2C customers across all channels
Shopify · Amazon · Flipkart · B2B
Bootstrapped Dame from the ground up
Zero external funding · built from scratch
Kelley School of Business - Indiana University
Marketing, Analytics & Information Systems
SO WE STARTED DAME
Built with the rigour a doctor would demand, and none of the shortcuts.
THE JOURNEY SO FAR
From conviction to India's #1 fertility brand.
May-22
Graduation
Graduated from the Kelley School of Business, Indiana University, with a degree in Marketing and Information Systems. A year in Chicago as a Market Research Analyst followed, but the pull back home was always there.
May-23
The Idea Takes Shape
Back in India, and back at the table with my father. Years of seeing the same gap in women's health from his clinic, and years of wanting to do something about it, this is where Dame Health really began.
Aug/Sep 2023
Learning the Ropes
An internship with a leading pharmaceutical company in Ahmedabad, to understand the industry from the inside out, manufacturing, packaging, logistics, the works. No shortcuts on the fundamentals.
Oct/Nov 203
First Office
Rudimentary, tiny, and nothing fancy, but this is where it all started. This tiny space holds a very special place in our hearts.
Jan/feb 2024
OptiNatal is Born
Months in the making, and finally here: OptiNatal, India's pioneering pre-conception multivitamin. The product that turned an idea into something real.
Arp-2024
Picking Up the First Batch
After months of research on our hero product, our Plant Protein, this was the day we drove to the manufacturer and picked up the very first batch. Small moment, huge milestone.
May-2024
First Photoshoot
Full sets, full lighting, full chaos, this is where the brand finally got a face. A proper introduction for everything we were building.
Aug-2024
Meeting the World
A stall, a crowd, and honest feedback from people trying the products for the very first time. This was our real introduction to the people we were building for.
Oct-2024
A Home of Our Own
The inauguration of our new office in Kolkata, built with a lot of love, and a lot riding on it. The energy in that room is still one of our favourite memories.
Nov-2024
A New Look
We rebuilt our packaging and our full product line from the ground up, moving away from anything that looked like medicine, toward something that felt like a celebration of health.
Dec-2024
On the Shelf
Our products landed on the shelves of Fresh Aisle, a retail outlet in Kolkata. Seeing them there made everything feel real.
Jan-2025
Winning Over the Doctors
A stall built for gynaecologists across West Bengal, and a resounding success. The feedback from doctors that day gave us the confidence to keep going.
Jun-2025
The Wellness Show
We launched The Wellness Show by Dame Health, a podcast series bringing experts on to talk through the health topics that don't get talked about enough.
Jan-2026
Pilates on the Ganges
Pilates on a cruise, 300 people, overlooking the Ganges, our first-ever Dame event. One of the best days we've had yet, and a glimpse of where we're headed next.
The Journey So Far
Three things you can
always
trust us to do
01
Clinical pattern, not market trend
If patients aren't actually struggling with it, we don't build it.
02
The right form, at the right dose
Bioavailable ingredients, full RDA - never the cheaper version that looks the same.
03
Education before promotion
We explain why it matters before we ask you to buy even if the answer is no.